Ads
Meta Ads Manager · campaign performance.
Coming soon — connect your Meta Ads Manager account to unlock live campaign data. Requires a Meta Business ad account and ads_read permission.
Campaign Overview
Meta Ads Manager · period totals
Spend
—
Total amount spent this period
Impressions
—
Total ad impressions
Reach
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Unique people who saw your ads
Frequency
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Avg impressions per person
Performance
Cost & engagement efficiency
CPM
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Cost per 1,000 impressions
CPC
—
Cost per link click
CTR
—
Click-through rate
Avg Watch Time
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Avg seconds of video watched
Lead Generation
Requires lead gen campaign or Meta Pixel
Leads
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From lead gen forms or Pixel
Cost per Lead
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Spend ÷ leads
ThruPlays
—
Videos watched to completion
ROAS
—
Requires Meta Pixel on website
Post Engagement
Boosted posts & social interaction
Reactions
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Likes on boosted posts
Comments
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Comments on boosted posts
Shares
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Shares of boosted posts
Link Clicks
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Clicks to destination URL